Web Design and Effectiveness
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The Cost of Quality - Web Costs
Sidestep sticker shock by creating a detailed budget for designing, building and launching your website.
By Mikal E. Belicove | Entrepreneur Magazine - August 2010
10 Ways to Increase Website Stickiness
Not only are users browsing your website looking for a reason to engage, but they are speaking to a coworker, watching TV, holding a conference call...you get the point. Internet users are notorious for multi-tasking and, in addition, there are many options out there for users to find the same information on your Web pages. Increasingly, people are looking past a company or brand as a lone source of information. They are looking to competing websites, message boards, forums and each other.
How to Get Great Search Engine Rankings
Step By Step Article Describes the Process in Easy-To-Understand Terms
You can optimize your own site, or of course, the good folks at 360TRUE LLC are happy to do it for you.
E-mail: 5 Ways to Build Lifetime Customer Relationships
By Arthur Middleton Hughes / Reposted from: Target Marketing
Once you have built an opt-in e-mail subscriber database, the next steps are where the work really begins. First, you must ensure a steady flow of additional valid e-mail addresses to make up for those that dissolve over time. Second, you need to communicate frequently with customers in relevant ways in order to build long-term relationships. But how do you measure the value of your opt-in e-mail addresses and ensure that you deliver relevant communications?
What To Do When They Unsubscribe (Because They Will No Matter What You Do).
A mailing list is a powerful marketing tool that allows you to deliver content to a large audience with a few simple clicks. After you’ve sent your mailing list you are going to want to measure how successful your campaign was.
What You Don't Know About SEO
It's essential to understand SEO before you spend thousands hiring consultants you may not even need. Search engine optimization--the canny use of keywords and other techniques designed to shoot a website to the top of a search--is the make-or-break factor for many new businesses.
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