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Web Design and Effectiveness

What You Don't Know About SEO
It's essential to understand SEO before you spend thousands hiring consultants you may not even need. Search engine optimization--the canny use of keywords and other techniques designed to shoot a website to the top of a search--is the make-or-break factor for many new businesses. It is also the web's unfolding, and unregulated, frontier. There are countless SEO strategists, consultants and self-professed experts who will claim they can beam your site up into Google's top 10 search results--for a price, of course.

What To Do When They Unsubscribe (Because They Will No Matter What You Do).
A mailing list is a powerful marketing tool that allows you to deliver content to a large audience with a few simple clicks. After you’ve sent your mailing list you are going to want to measure how successful your campaign was.

E-mail: 5 Ways to Build Lifetime Customer Relationships
Once you have built an opt-in e-mail subscriber database, the next steps are where the work really begins. First, you must ensure a steady flow of additional valid e-mail addresses to make up for those that dissolve over time. Second, you need to communicate frequently with customers in relevant ways in order to build long-term relationships. But how do you measure the value of your opt-in e-mail addresses and ensure that you deliver relevant communications?

How to Get Great Search Engine Rankings
The best way to achieve high search engine rankings for new Web sites may not be what you expected. Great tips on optimizing your website to achieve better search engine rankings

10 Ways to Increase Website Stickiness
Not only are users browsing your website looking for a reason to engage, but they are speaking to a coworker, watching TV, holding a conference call...you get the point. Internet users are notorious for multi-tasking and, in addition, there are many options out there for users to find the same information on your Web pages. Increasingly, people are looking past a company or brand as a lone source of information. They are looking to competing websites, message boards, forums and each other.So how do we compete and keep the users on our sites?

Buyer's Guide: Web site design
Does your company web site still look like it did five years ago? Is it a challenge just to make simple updates as your business changes? It might be time for a new web site – one that looks professional, helps potential customers and current clients get the info they need, and is easy to update.

Hiring a web site design company can be tricky, but BuyerZone can help. Our Web Site Design Buyer's Guide will teach you everything you need to know to prepare for a web project, including what to look for when choosing a provider and how much you can expect to pay.